Privacy Policy
Last updated: January 2025
Our Commitment
At Matcha Maps, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your information when you use our website. We believe in transparency and give you full control over your data.
Information We Collect
Matcha Maps is a privacy-first directory. We collect minimal information to provide our service:
Information You Provide
- •Shop Submissions: If you submit a shop via email, we collect the information you choose to share (shop name, location, your email address)
- •Newsletter Signups: Email address (optional, coming soon)
- •Contact Inquiries: Any information you include when contacting us at hello@matchamaps.com
Automatically Collected Data
- •Analytics Data: Anonymous page views, user flows, and geographic region (requires your consent via cookie settings)
- •Performance Data: Page load times and Core Web Vitals (requires your consent)
- •Cookie Preferences: Your consent choices for analytics and performance cookies (stored locally in your browser)
Important: We do NOT collect personally identifiable information through analytics. All analytics data is anonymous and aggregated.
How We Use Your Information
We use collected information for:
- •Improving Our Directory: Adding submitted shops to our database after review
- •Understanding Usage: Analyzing which cities and shops are most popular to guide expansion
- •Optimizing Performance: Monitoring page speed and fixing technical issues
- •Communicating: Responding to your inquiries and sending newsletters (if subscribed)
Third-Party Services
We use trusted third-party services to operate Matcha Maps:
Cookies & Tracking
We use cookies to enhance your experience and understand site usage. You have full control over optional cookies.
For detailed information about our cookie usage and how to manage your preferences, please see our Cookie Policy.
Data Retention
- •Shop Data: Retained indefinitely as public directory content
- •Analytics Data: Retained for 90 days (anonymous, aggregated)
- •Cookie Preferences: Stored locally in your browser for 12 months
- •Newsletter Emails: Until you unsubscribe
- •Contact Inquiries: Retained for up to 2 years for customer service purposes
Your Rights
Under GDPR (EU) and CCPA (California), you have the following rights:
- •Access: Request a copy of your personal data
- •Correction: Request corrections to inaccurate data
- •Deletion: Request deletion of your personal data
- •Opt-Out: Opt out of analytics and performance tracking via our cookie settings
- •Portability: Request your data in a machine-readable format
To exercise your rights, contact us at hello@matchamaps.com. We will respond within 30 days.
Data Security
We take reasonable measures to protect your information:
- •HTTPS encryption for all data transmission
- •Secure database hosting (SOC 2 Type II certified)
- •Regular security updates and monitoring
- •Limited access to personal data (admin-only)
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
Children's Privacy
Matcha Maps is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
International Users
Matcha Maps is operated from the United States. If you access our site from outside the US, your information may be transferred to, stored, and processed in the US. By using our site, you consent to this transfer.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us: