Matchaful Pop-Up at Bryant Park Weekend Guide

We're thrilled to share that Matchaful is bringing its Japanese-inspired matcha experience to Bryant Park this weekend with a special three-day pop-up celebrating spring in the city.

Event Details

When: Friday, April 12 - Sunday, April 14 Time: 10 AM - 6 PM daily Location: Bryant Park, near the 6th Avenue entrance Cost: Free entry, drinks $6-12

What's on Offer

We've got the scoop on Matchaful's curated menu designed specifically for this outdoor setting:

Drinks Menu

• Spring Blossom Matcha - Matcha latte with cherry blossom syrup
• Iced Matcha Lemonade - A refreshing blend of matcha and house-made lemonade
• Classic Ceremonial Matcha - Traditional preparation
• Strawberry Matcha - The Instagram favorite we all love
• Matcha Tonic - Matcha with tonic water and lime

Food Offerings

We're excited that local bakery Breads Bakery is partnering to provide:

• Matcha babka
• Matcha white chocolate cookies
• Traditional wagashi (Japanese sweets)

Special Activities

Daily Tea Ceremonies

11 AM and 3 PM - Free 20-minute traditional tea ceremonies led by certified tea master Yuki Tanaka. Space is limited to 10 participants—we recommend signing up at the pop-up tent as soon as you arrive.

Matcha Tastings

Hourly tastings comparing ceremonial-grade matcha from different Japanese regions. You'll learn to distinguish Uji vs. Nishio matcha—trust us, it's fascinating.

Photo Opportunities

We love the Instagrammable setup featuring cherry blossom installations and traditional Japanese design elements.

Our Pro Tips

1. Arrive early on Saturday - We're expecting the longest lines mid-afternoon
2. Bring a blanket - Perfect weather for enjoying your drink on the lawn
3. Download the Matchaful app - Order ahead to skip the line (we tested it—works great)
4. Stay for the tea ceremony - It's a unique experience worth the wait
5. Explore nearby - We suggest visiting NYPL and shopping local after your matcha

Meet the Team

Matchaful founder Hannah Habes will be on-site all three days, chatting with customers and sharing her matcha journey. We always appreciate how the staff members are trained to answer questions about sourcing, preparation, and brewing at home.

Sustainability Focus

We appreciate that Matchaful stays true to its values:

• All cups are compostable
• No plastic straws (bamboo straws available)
• Leftover food donated to local shelters
• Educational materials on sustainable tea farming

Beyond the Weekend

Can't make it this weekend? We've got you covered. Here are Matchaful's permanent locations:

Williamsburg 223 Grand Street Brooklyn, NY 11211

Noho 109 Mercer Street New York, NY 10012

Both locations offer the full Matchaful experience with seating and retail matcha products.

Weather Contingency

Light rain: Pop-up operates under tent Heavy rain: Event moves to Matchaful Noho location We recommend checking @matchaful on Instagram for real-time updates

Don't miss this rare opportunity to experience Matchaful's full ceremony in an outdoor setting. We hope to see you at Bryant Park! 🍵