Cha Cha Matcha Opens Fourth Brooklyn Location

New York's beloved matcha destination is expanding once again, this time bringing its signature pink aesthetic and premium matcha drinks to Williamsburg.

A Brooklyn Landmark

Cha Cha Matcha's new Williamsburg location, opening March 15th, will be the brand's largest shop to date at 2,500 square feet. The space features the chain's iconic millennial pink design, floor-to-ceiling windows, and a spacious seating area perfect for the neighborhood's creative crowd.

"Williamsburg has been on our radar for years," says founder Matthew Morton. "The community's appreciation for quality and aesthetics aligns perfectly with our brand values."

What to Expect

The new location will feature the full Cha Cha Matcha menu, including:

• Classic matcha lattes (hot and iced)
• Signature seasonal drinks
• Matcha soft serve
• Expanded food menu with Brooklyn-exclusive items

Brooklyn-Exclusive Items

To celebrate the opening, Cha Cha Matcha has partnered with local bakery She Wolf Bakery to create special pastries available only at the Williamsburg location. The collaboration includes matcha croissants and matcha brown butter cookies.

Community Focus

Beyond serving drinks, the new space will host weekly events:

• Wednesday morning tea ceremonies
• Friday evening DJ sets
• Weekend matcha tasting workshops
• Monthly artist showcases featuring local creators

The Expansion Story

This marks Cha Cha Matcha's fourth Brooklyn location, joining shops in Dumbo, Park Slope, and Greenpoint. The chain now operates 12 locations across New York City, with plans to expand to Los Angeles in 2026.

"We're not just opening shops," Morton explains. "We're building community spaces where people can connect over exceptional matcha. Each location reflects its neighborhood's unique character."

Opening Details

Grand Opening: March 15, 2025 Address: 234 Bedford Avenue, Brooklyn, NY 11249 Hours: 8 AM - 8 PM daily Special: First 100 customers receive a free matcha latte

Visit chachamatcha.com for more information.