Matcha News
Discover the latest matcha news, shop openings, health studies, and cultural stories from around the world.
The Matcha Trend Taking Over Instagram in 2025
From vibrant green aesthetics to viral matcha art, Instagram has become the epicenter of America's matcha obsession. Here's how the platform is shaping matcha culture.
How to Order Matcha in San Francisco: A First-Timer's Guide
New to matcha? Learn how to order confidently at San Francisco cafés and tea rooms, from traditional preparations to modern lattes.
E+ROSE Wellness Cafe: Where Health Meets Matcha
How E+ROSE Wellness Cafe transformed Atlanta's Westside Provisions into a pink-hued sanctuary for adaptogenic matcha lattes and plant-based wellness.
Building Atlanta's Matcha Scene: A Conversation with Dancing Goats Coffee
How Atlanta's pioneering specialty coffee roaster evolved to embrace matcha while maintaining their commitment to quality and community.
From Coffee Town to Matcha Hub: Atlanta's Tea Transformation
How Atlanta's decades-long specialty coffee culture created the perfect foundation for the city's matcha transformation.
Why Atlanta Is the Next Big Matcha City
The demographic, cultural, and economic forces transforming Atlanta into America's next major matcha destination.
Atlanta's Emerging Matcha Scene: 89 Shops and Counting
A comprehensive guide to Atlanta's explosive matcha growth, from Midtown's specialty coffee corridor to hidden tea houses in Grant Park.
Celebrity Matcha Moments of 2025
From red carpet matcha lattes to celebrity-owned brands, how A-listers are embracing matcha culture.
How TikTok Is Changing the Matcha Scene
From viral whipped matcha to #MatchaTok trends, how TikTok creators are reshaping matcha culture.
New Organic Certification Standards for Japanese Tea
Updated JAS organic standards for 2025 affect matcha producers.
The Sustainability Problem Facing Matcha Farms
Japanese tea farming faces climate change, labor shortages, and resource challenges.
What Do Matcha Quality Grades Really Mean?
Decoding matcha grading systems from ceremonial to culinary grade.
The Journey from Uji to Your Cup: Matcha Sourcing Explained
How Japanese matcha travels from tea farms in Uji to specialty cafes worldwide.
Why SF's Matcha Scene Is Different from NYC's
Two coasts, two matcha cultures: how Japanese heritage shaped San Francisco's traditional approach while New York embraced innovation and Instagram aesthetics.
Matcha in Japantown: 50 Years of Tea Tradition
How San Francisco's Japantown became the West Coast's matcha capital, preserving Japanese tea culture through generations of family businesses and cultural resilience.
How Kissako Tea Brings Traditional Tea Ceremonies to SF
Inside Kissako Tea's mission to preserve centuries-old Japanese tea culture in San Francisco's Japantown, one ceremonial bowl at a time.
Inside The Dozy Coffee: Williamsburg's Neighborhood Matcha Haven
Discover how this cozy Williamsburg café is bringing specialty matcha to Brooklyn's creative community with premium ceremonial-grade drinks and a welcoming vibe.
The Ultimate Matcha Crawl Through Manhattan's Best Shops
A comprehensive walking guide through Manhattan's top matcha destinations, from traditional tea ceremonies in the East Village to modern cafés in Midtown. Map your perfect matcha day across NYC.
NYC's Hidden Matcha Gems in Queens
Beyond Manhattan: discovering authentic matcha experiences in Flushing, Astoria, and Jackson Heights.
Ceremonial vs. Culinary Grade Matcha Explained
Understanding the real differences between matcha grades and when to use each type.
Behind the Bar at Steadfast Coffee Nashville
A day in the life with head barista Maya Chen and Steadfast's renowned matcha program.
Why Matcha Prices Are Rising in 2025
Climate change, increased demand, and labor shortages drive matcha costs up 40% year-over-year.
Best Iced Matcha Drinks in Nashville
Our complete guide to Nashville's top spots for refreshing iced matcha beverages.
Matchaful Pop-Up at Bryant Park Weekend Guide
Everything you need to know about Matchaful's three-day spring pop-up in Manhattan.
Matcha Lattes Take Over Instagram This Spring
Social media drives 300% increase in matcha searches as colorful spring drinks flood feeds.
How to Prepare Traditional Matcha at Home
Master the art of traditional matcha preparation with this step-by-step guide.
Cha Cha Matcha Opens Fourth Brooklyn Location
Popular NYC matcha chain announces expansion to Williamsburg with largest location yet.
The Science Behind Matcha's Health Benefits
New research reveals why matcha is considered one of the healthiest beverages in the world.
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