Matcha News
Discover the latest matcha news, shop openings, health studies, and cultural stories from around the world.
Culture & TrendsGlobal
The Matcha Trend Taking Over Instagram in 2025
From vibrant green aesthetics to viral matcha art, Instagram has become the epicenter of America's matcha obsession. Here's how the platform is shaping matcha culture.
•Matcha Maps
Guides & ReviewsSan Francisco
How to Order Matcha in San Francisco: A First-Timer's Guide
New to matcha? Learn how to order confidently at San Francisco cafés and tea rooms, from traditional preparations to modern lattes.
Shop Spotlightatlanta
E+ROSE Wellness Cafe: Where Health Meets Matcha
How E+ROSE Wellness Cafe transformed Atlanta's Westside Provisions into a pink-hued sanctuary for adaptogenic matcha lattes and plant-based wellness.
•Matcha Maps Team
Communityatlanta
Building Atlanta's Matcha Scene: A Conversation with Dancing Goats Coffee
How Atlanta's pioneering specialty coffee roaster evolved to embrace matcha while maintaining their commitment to quality and community.
•Matcha Maps Team
Culture & Trendsatlanta
From Coffee Town to Matcha Hub: Atlanta's Tea Transformation
How Atlanta's decades-long specialty coffee culture created the perfect foundation for the city's matcha transformation.
•Matcha Maps Team
Educationatlanta
Why Atlanta Is the Next Big Matcha City
The demographic, cultural, and economic forces transforming Atlanta into America's next major matcha destination.
•Matcha Maps Team
Guides & Reviewsatlanta
Atlanta's Emerging Matcha Scene: 89 Shops and Counting
A comprehensive guide to Atlanta's explosive matcha growth, from Midtown's specialty coffee corridor to hidden tea houses in Grant Park.
•Matcha Maps Team
Culture & TrendsGlobal
Celebrity Matcha Moments of 2025
From red carpet matcha lattes to celebrity-owned brands, how A-listers are embracing matcha culture.
•Matcha Maps
Culture & TrendsGlobal
How TikTok Is Changing the Matcha Scene
From viral whipped matcha to #MatchaTok trends, how TikTok creators are reshaping matcha culture.
•Matcha Maps
Industry NewsGlobal
New Organic Certification Standards for Japanese Tea
Updated JAS organic standards for 2025 affect matcha producers.
•Matcha Maps
Industry NewsGlobal
The Sustainability Problem Facing Matcha Farms
Japanese tea farming faces climate change, labor shortages, and resource challenges.
•Matcha Maps
EducationGlobal
What Do Matcha Quality Grades Really Mean?
Decoding matcha grading systems from ceremonial to culinary grade.
•Matcha Maps
EducationGlobal
The Journey from Uji to Your Cup: Matcha Sourcing Explained
How Japanese matcha travels from tea farms in Uji to specialty cafes worldwide.
•Matcha Maps
Culture & TrendsSan Francisco
Why SF's Matcha Scene Is Different from NYC's
Two coasts, two matcha cultures: how Japanese heritage shaped San Francisco's traditional approach while New York embraced innovation and Instagram aesthetics.
•Matcha Maps
Guides & ReviewsSan Francisco
Matcha in Japantown: 50 Years of Tea Tradition
How San Francisco's Japantown became the West Coast's matcha capital, preserving Japanese tea culture through generations of family businesses and cultural resilience.
•Matcha Maps
Shop SpotlightSan Francisco
How Kissako Tea Brings Traditional Tea Ceremonies to SF
Inside Kissako Tea's mission to preserve centuries-old Japanese tea culture in San Francisco's Japantown, one ceremonial bowl at a time.
•Matcha Maps
Shop SpotlightNew York
Inside The Dozy Coffee: Williamsburg's Neighborhood Matcha Haven
Discover how this cozy Williamsburg café is bringing specialty matcha to Brooklyn's creative community with premium ceremonial-grade drinks and a welcoming vibe.
•Matcha Maps
Guides & ReviewsNew York
The Ultimate Matcha Crawl Through Manhattan's Best Shops
A comprehensive walking guide through Manhattan's top matcha destinations, from traditional tea ceremonies in the East Village to modern cafés in Midtown. Map your perfect matcha day across NYC.
•Matcha Maps
Guides & ReviewsNew York
NYC's Hidden Matcha Gems in Queens
Beyond Manhattan: discovering authentic matcha experiences in Flushing, Astoria, and Jackson Heights.
•David Park
EducationGlobal
Ceremonial vs. Culinary Grade Matcha Explained
Understanding the real differences between matcha grades and when to use each type.
•Dr. Lisa Tanaka
CommunityNashville
Behind the Bar at Steadfast Coffee Nashville
A day in the life with head barista Maya Chen and Steadfast's renowned matcha program.
•Chris Anderson
Industry NewsGlobal
Why Matcha Prices Are Rising in 2025
Climate change, increased demand, and labor shortages drive matcha costs up 40% year-over-year.
•Rachel Liu
Guides & ReviewsNashville
Best Iced Matcha Drinks in Nashville
Our complete guide to Nashville's top spots for refreshing iced matcha beverages.
•Morgan Hayes
CommunityNew York
Matchaful Pop-Up at Bryant Park Weekend Guide
Everything you need to know about Matchaful's three-day spring pop-up in Manhattan.
•Jamie Foster
Culture & TrendsGlobal
Matcha Lattes Take Over Instagram This Spring
Social media drives 300% increase in matcha searches as colorful spring drinks flood feeds.
•Taylor Kim
EducationGlobal
How to Prepare Traditional Matcha at Home
Master the art of traditional matcha preparation with this step-by-step guide.
•Kenji Yamamoto
Shop SpotlightNew York
Cha Cha Matcha Opens Fourth Brooklyn Location
Popular NYC matcha chain announces expansion to Williamsburg with largest location yet.
•Alex Thompson
EducationGlobal
The Science Behind Matcha's Health Benefits
New research reveals why matcha is considered one of the healthiest beverages in the world.
•Dr. Emma Rodriguez
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